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Industry veterans tap unmet need in market
March 9, 2021
By: Karen McIntyre
Editor
The team of Mathews&Stansbury has announced introduction of a unique moist wipe, 2FeetWipes, designed to combat foot odor. “This mineral wipe with its gentle formula can be used daily to fight unpleasant odor with confidence,” says Arlene Mathews who recognized a need for this product. Mathews heads a business providing medical case management and consulting.
“When Arlene called about creating this product with its benefits for active people, and actually anyone looking for fresher feet, I quickly agreed to collaborate.” says Susan Stansbury, who has extensive experience in product and market development, converter-manufacturing and nonwovens fabrics. She has worked with and for nonwovens and wet wipes producers.
Mathews and Stansbury, who have worked on previous projects together, have discerned a market gap realizing there are no deodorant foot Wipes or towelettes, but knowing there are others expanding this niche with lotions and other packaging. Wet wipes and moist towelettes, Mathews and Stansbury say, are often more convenient, easy to transport, and are always fresh. Feet freshness under the name 2FeetWipes is the aim of the product sold in packages of 20 individually wrapped single wipes.
The U.S.-made product will be launched in April.
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